# Typography

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Category: Art
Slides: 32
Updated: 2026-05-15T22:17:36.735Z
Tags: art, typography

## Summary

Typography is the craft of arranging type for legibility, readability, and effect. It is invisible when done well — the reader sees the words, not the letters. Six centuries of practice have built up an immense, almost ritualised vocabulary of refinements: x-heights and counters, stress and contrast, optical sizes and hinting. Key sections include: Typo graphy.; Chapter I Gutenberg's Bible.; Chapter II Jenson and the Roman.; Chapter III Aldus and Griffo.; Chapter IV Garamond.; Chapter V Caslon.; Chapter VI Baskerville and the Transitional.; Chapter VII Bodoni and Didot.; Chapter VIII Slab serifs.; Chapter IX The sans serif's slow rise..

## Slide Outline

1. Typo graphy.
2. Chapter I Gutenberg's Bible.
3. Chapter II Jenson and the Roman.
4. Chapter III Aldus and Griffo.
5. Chapter IV Garamond.
6. Chapter V Caslon.
7. Chapter VI Baskerville and the Transitional.
8. Chapter VII Bodoni and Didot.
9. Chapter VIII Slab serifs.
10. Chapter IX The sans serif's slow rise.
11. Chapter X Bauhaus and Futura.
12. Chapter XI Helvetica.
13. Chapter XII Frutiger.
14. Chapter XIII Hermann Zapf.
15. Chapter XIV Matthew Carter.
16. Chapter XV Phototypesetting.
17. Chapter XVI PostScript and the Mac.
18. Chapter XVII OpenType.
19. Chapter XVIII Variable fonts.
20. Chapter XIX Web typography.
21. Chapter XX Tschichold and the page.
22. Chapter XXI Anatomy of a letter.
23. Chapter XXII Setting type.
24. Chapter XXIII The workhorses.
25. Chapter XXIV The modern foundries.
26. Chapter XXV Knuth and TeX.
27. Chapter XXVI Twenty essentials.
28. Chapter XXVII Watch & read.
29. Chapter XXVIII Hoefler & Frere-Jones.
30. Chapter XXIX Names to know.
31. The end of the deck.

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