# Advertising History

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Category: Business
Slides: 30
Updated: 2026-05-15T22:17:36.998Z
Tags: business, advertising, history

## Summary

Paid, identified communication intended to inform, persuade, or remind audiences about products, services, ideas, or organisations. Key sections include: Adver tising.; Opening What advertising is.; Chapter I 1840–1900.; Chapter II Claude Hopkins.; Chapter III Radio and television.; Chapter IV The Madison Avenue era.; Chapter V The creative revolution.; Chapter VI David Ogilvy.; Chapter VII Leo Burnett.; Chapter VIII Reeves and the USP..

## Slide Outline

1. Adver tising.
2. Opening What advertising is.
3. Chapter I 1840–1900.
4. Chapter II Claude Hopkins.
5. Chapter III Radio and television.
6. Chapter IV The Madison Avenue era.
7. Chapter V The creative revolution.
8. Chapter VI David Ogilvy.
9. Chapter VII Leo Burnett.
10. Chapter VIII Reeves and the USP.
11. Chapter IX The 60s and 70s.
12. Chapter X Fragmentation.
13. Chapter XI Just do it.
14. Chapter XII Apple's advertising.
15. Chapter XIII Direct response and the data tradition.
16. Chapter XIV The first banner.
17. Chapter XV Real-time bidding.
18. Chapter XVI Social and influencer.
19. Chapter XVII The privacy crisis.
20. Chapter XVIII Big agency consolidation.
21. Chapter XIX Connected TV.
22. Chapter XX What advertising does to us.
23. Chapter XXI Does advertising work?
24. Chapter XXII Advertising for non-products.
25. Chapter XXIII Cannes and the festivals.
26. Chapter XXIV Twenty-five works.
27. Chapter XXV Watch & read.
28. Chapter XXVI 2026.
29. Chapter XXVII The constants.
30. The end of the deck.

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