# Marketing — Bold Cards

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Category: Business
Slides: 16
Updated: 2026-05-15T22:17:38.736Z
Tags: business, marketing

## Summary

From the Four Ps to TikTok virality, attribution to brand equity. The disciplined art of getting strangers to care. Key sections include: Market ing; What is marketing ?; The 4 Ps · McCarthy 1960; STP · Segment, Target, Position; The BCG matrix; The marketing funnel; Brand equity; Channels & where they fit; Attribution — the hardest problem; Case study: Nike's "Just Do It".

## Slide Outline

1. Market ing
2. What is marketing ?
3. The 4 Ps · McCarthy 1960
4. STP · Segment, Target, Position
5. The BCG matrix
6. The marketing funnel
7. Brand equity
8. Channels & where they fit
9. Attribution — the hardest problem
10. Case study: Nike's "Just Do It"
11. Case study: Dollar Shave Club
12. Pricing: the most leveraged P
13. The seven sins of marketing
14. The creative brief
15. The numbers a CMO watches
16. Reading & watching

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