# BRAND / How meaning gets attached to things

Canonical URL: https://shipslides.com/d/catalog-business-brand-history
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Category: Business
Slides: 13
Updated: 2026-05-15T22:19:34.905Z
Tags: catalog, business, brand, history

## Summary

/ How meaning gets attached to things / Key sections include: Brand; Makers' Marks & Guild Seals; The Trademark; Soap, Cigarettes, & the First Mass Ads; The Catalog Age; Radio & TV - Enter the Soap Opera; The Mad Men Era; The Brand as Identity; The Luxury Empire; Social Media Flips the Script.

## Slide Outline

1. Brand
2. Makers' Marks & Guild Seals
3. The Trademark
4. Soap, Cigarettes, & the First Mass Ads
5. The Catalog Age
6. Radio & TV - Enter the Soap Opera
7. The Mad Men Era
8. The Brand as Identity
9. The Luxury Empire
10. Social Media Flips the Script
11. Influencer Marketing
12. Backlash & the Rise of "No Logo"
13. Where to read & watch next

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