# Pharmacology / How drugs find their targets

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Category: Health
Slides: 13
Updated: 2026-05-17T20:55:56.077Z
Tags: catalog, health, pharmacology

## Summary

Small molecules and large biologics navigating a body of 10 13 cells, looking for the one protein they were designed to bind. Key sections include: PHARMACOLOGY / How drugs find their targets; ADME &mdash; what the body does to the drug; What the drug does to the body; Receptors and ligands &mdash; keys and locks; Enzyme inhibitors &mdash; jamming the machinery; The drugs we actually take; The therapeutic window; Drug development &mdash; 10&ndash;15 years, ~$2B; Generics and biosimilars; The price of doing pharmacological business.

## Slide Outline

1. PHARMACOLOGY / How drugs find their targets
2. ADME &mdash; what the body does to the drug
3. What the drug does to the body
4. Receptors and ligands &mdash; keys and locks
5. Enzyme inhibitors &mdash; jamming the machinery
6. The drugs we actually take
7. The therapeutic window
8. Drug development &mdash; 10&ndash;15 years, ~$2B
9. Generics and biosimilars
10. The price of doing pharmacological business
11. The future of finding targets
12. Most R&D fails. The survivors transform medicine.
13. Further reading & viewing

## Slide Transcript

### Slide 1: PHARMACOLOGY
/ How drugs find their targets

- 01 / 13
- Pharmacology &middot; Vol. 09
- Small molecules and large biologics navigating a body of 1013 cells, looking for the one protein they were designed to bind.
- A 13-slide field guide &middot; Press &rarr; to begin

### Slide 2: ADME &mdash; what the body does to the drug

- 02 / 13
- Pharmacokinetics
- Every dose runs the same gauntlet. The fraction that reaches the target is often single digits.
- A &middot; ABSORPTION
- Into the bloodstream
- Oral, IV, transdermal, inhaled. Bioavailability varies wildly &mdash; insulin orally is ~0%.
- D &middot; DISTRIBUTION
- Through tissues
- Bound to plasma proteins, partitioned by lipophilicity. The blood-brain barrier turns most drugs away.
- M &middot; METABOLISM
- Broken apart
- The liver's CYP450 enzymes chop drugs into metabolites &mdash; sometimes activating, sometimes deactivating.
- E &middot; EXCRETION
- Out
- Kidneys (urine) and bile (feces) carry the remains. Half-life sets the dosing schedule.

### Slide 3: What the drug does to the body

- 03 / 13
- Pharmacodynamics
- Pharmacokinetics asks where the drug goes. Pharmacodynamics asks what happens when it gets there.
- Almost every drug works by binding a protein &mdash; a receptor, an enzyme, an ion channel, a transporter &mdash; and changing what that protein does.
- The relationship between concentration and effect is rarely linear. Doubling the dose rarely doubles the effect. Saturate the receptors and adding more accomplishes nothing&hellip; until you hit the toxicity ceiling.

### Slide 4: Receptors and ligands &mdash; keys and locks

- 04 / 13
- Molecular Recognition
- AgonistActivates the receptor &mdash; mimics the natural ligand. Morphine on opioid receptors.
- AntagnBlocks the receptor &mdash; occupies without activating. Beta-blockers, naloxone.
- PartialActivates weakly even at full saturation &mdash; ceiling effect. Buprenorphine.
- InverseReduces receptor activity below baseline &mdash; rare but real.

### Slide 5: Enzyme inhibitors &mdash; jamming the machinery

- 05 / 13
- Mechanism
- Many of the best-selling drugs in history work by sitting in an enzyme's active site so the substrate cannot.
- HMG-CoA reductase
- Statins
- Block cholesterol synthesis in the liver. Atorvastatin, rosuvastatin. Among the most prescribed drugs on Earth.
- Angiotensin-converting
- ACE inhibitors
- Lower blood pressure by stopping the conversion of angiotensin I &rarr; II. Lisinopril, enalapril.
- Tyrosine kinase
- Kinase inhibitors
- Shut off rogue growth signals in cancer cells. Imatinib (Gleevec) turned chronic myeloid leukemia into a managed condition.

### Slide 6: The drugs we actually take

- 06 / 13
- Therapeutic Classes
- vs. infection
- Antibiotics
- Penicillins, cephalosporins, macrolides, fluoroquinolones. Selectively kill bacterial machinery our cells lack.
- vs. pain & inflammation
- NSAIDs
- Ibuprofen, naproxen, aspirin. Inhibit COX enzymes to reduce prostaglandins.
- vs. severe pain
- Opioids
- Morphine, oxycodone, fentanyl. Bind &mu;-opioid receptors. Powerfully effective &mdash; powerfully addictive.
- vs. depression
- Antidepressants
- SSRIs (sertraline, fluoxetine), SNRIs, MAOIs. Modulate serotonin / norepinephrine over weeks.
- vs. clots
- Anticoagulants
- Warfarin, heparin, DOACs (apixaban, rivaroxaban). Prevent strokes, treat DVT &mdash; bleeding is the price.
- others
- Antihypertensives, antihistamines, antidiabetics&hellip;
- Each class targets a different receptor, enzyme, or transporter. The categories keep multiplying.

### Slide 7: The therapeutic window

- 07 / 13
- Dose &mdash; Response
- Every drug has a dose where it works and a dose where it kills you. The ratio is the therapeutic index.
- WidePenicillin, ibuprofen &mdash; forgiving margins, hard to overdose accidentally.
- NarrowWarfarin, lithium, digoxin &mdash; therapeutic and toxic doses overlap. Blood monitoring required.
- RazorChemotherapy &mdash; the toxic dose is the therapeutic dose. The art is killing tumor cells slightly faster than the patient.

### Slide 8: Drug development &mdash; 10&ndash;15 years, ~$2B

- 08 / 13
- From Lab to Pharmacy
- For every approved drug, roughly 10,000 starting molecules were screened. Most of the cost is paying for the failures.
- YR 0&ndash;3
- Discovery
- Identify target. Screen libraries. Find a hit.
- YR 3&ndash;6
- Preclinical
- Animal toxicology, pharmacokinetics, dosing.
- YR 6&ndash;8
- Phase I / II
- Healthy volunteers (safety), then small patient cohorts (efficacy).
- YR 8&ndash;12
- Phase III
- Thousands of patients. Randomized, controlled, blinded.
- YR 12&ndash;15
- FDA Approval
- Review, label negotiation, post-market surveillance (Phase IV).
- Phase III is where most candidates die &mdash; a drug that works in 200 people can fail in 2,000. The attrition rate from preclinical to approval is around 90%.

### Slide 9: Generics and biosimilars

- 09 / 13
- Patent Cliff
- A US drug patent runs 20 years from filing &mdash; effectively 8&ndash;12 years on market before competitors can copy.
- When the patent expires, generic manufacturers must only prove bioequivalence: the active ingredient, the same blood concentration. They skip the discovery, the trials, the failures.
- Prices typically fall 80&ndash;90% within a year. Atorvastatin went from $5/pill to under 10&cent;.
- GenericIdentical small molecule. Same ibuprofen, different label. Bioequivalence study only.
- BiosimFor biologics (antibodies, proteins) &mdash; can't be copied exactly. Must prove "no clinically meaningful difference."
- BrandOften relaunches as authorized generic, or evergreens via reformulation, new indication, combination product.
- Result~90% of US prescriptions are now generic. ~20% of spending.

### Slide 10: The price of doing pharmacological business

- 10 / 13
- Side Effects
- No drug is selective enough to bind only its intended target. Even when it is, the target does more than one thing.
- Predictable
- Dose-dependent
- Stronger dose, stronger side effect. NSAIDs and ulcers, opioids and constipation, beta-blockers and fatigue.
- Unpredictable
- Idiosyncratic
- Rare reactions specific to the patient &mdash; genetic variants, immune responses. Stevens-Johnson syndrome from carbamazepine.
- Combinatorial
- Drug-drug interactions
- One drug induces or inhibits the CYP enzymes that metabolize another. Grapefruit juice does this too.
- Adverse drug events cause an estimated ~100,000 US deaths annually &mdash; many from interactions in patients on 5+ medications. Polypharmacy is the silent epidemic of modern medicine.

### Slide 11: The future of finding targets

- 11 / 13
- What's coming
- precision
- Targeted therapies
- Drugs matched to a tumor's specific mutation, not its tissue of origin. Companion diagnostics required.
- guided missiles
- ADCs
- Antibody-drug conjugates: an antibody finds the cancer cell, the linked toxin kills it. Trastuzumab deruxtecan.
- code, not protein
- mRNA
- Deliver instructions, let the cell build the protein. COVID vaccines were the proof; cancer vaccines are next.
- in silico
- AI-designed molecules
- Generative models propose binders for a protein structure. AlphaFold made every target druggable in principle.
- Plus: gene therapies (CRISPR, AAV), PROTACs that destroy proteins instead of inhibiting them, gut-microbiome modulators, psychedelics in psychiatry. The pipeline has never been more diverse.

### Slide 12: Most R&D fails. The survivors transform medicine.

- 12 / 13
- The Honest Assessment
- Pharma is the only industry where 9 of every 10 products entering human trials never sell a single dose &mdash; and the model still works.
- It works because the winners win enormously. Statins added years of life to entire populations. ART turned HIV from a death sentence into a chronic condition. Imatinib, GLP-1 agonists, hepatitis C cures, immunotherapy &mdash; each one rewrote a chapter of medicine.
- The criticism is fair: prices are high, marketing is aggressive, the same molecule costs different amounts in different countries for opaque reasons. The replication crisis touches preclinical research too.
- But the alternative &mdash; no industry willing to spend a decade and $2B on a 10% shot &mdash; is not better drugs. It is no new drugs.
- A century ago, an infected cut could kill you. A bad heart meant the funeral home. Cancer meant months. The molecules in the bottle on your nightstand are the accumulated payoff of millions of failed experiments.
- Pharmacology is humanity's best argument that biology is, in fact, engineerable.

### Slide 13: Further reading & viewing

- 13 / 13
- Closing
- Three centuries of trying to make molecules behave. Below, where to keep going.
- REFERENCES
- BOOKGoodman & Gilman, The Pharmacological Basis of Therapeutics
- BOOKDruin Burch, Taking the Medicine: A Short History of Medicine's Beautiful Idea
- BOOKBen Goldacre, Bad Pharma
- PAPERDiMasi et al., "Innovation in the pharmaceutical industry" (J. Health Econ., 2016)
- SITEDrugBank &middot; PubChem &middot; ClinicalTrials.gov
- YOUTUBE
- &rarr; pharmacology+basics
- &rarr; drug+development+process
- End of deck. Press Home to restart, &larr; to step back.


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