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Typography

Typography is the craft of arranging type for legibility, readability, and effect. It is invisible when done well — the reader sees the words, not the...

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Typography is the craft of arranging type for legibility, readability, and effect. It is invisible when done well — the reader sees the words, not the letters. Six centuries of practice have built up an immense, almost ritualised vocabulary of refinements: x-heights and counters, stress and contrast, optical sizes and hinting. Key sections include: Typo graphy.; Chapter I Gutenberg's Bible.; Chapter II Jenson and the Roman.; Chapter III Aldus and Griffo.; Chapter IV Garamond.; Chapter V Caslon.; Chapter VI Baskerville and the Transitional.; Chapter VII Bodoni and Didot.; Chapter VIII Slab serifs.; Chapter IX The sans serif's slow rise..

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Slide outline
  1. 01Typo graphy.
  2. 02Chapter I Gutenberg's Bible.
  3. 03Chapter II Jenson and the Roman.
  4. 04Chapter III Aldus and Griffo.
  5. 05Chapter IV Garamond.
  6. 06Chapter V Caslon.
  7. 07Chapter VI Baskerville and the Transitional.
  8. 08Chapter VII Bodoni and Didot.
  9. 09Chapter VIII Slab serifs.
  10. 10Chapter IX The sans serif's slow rise.
  11. 11Chapter X Bauhaus and Futura.
  12. 12Chapter XI Helvetica.
  13. 13Chapter XII Frutiger.
  14. 14Chapter XIII Hermann Zapf.
  15. 15Chapter XIV Matthew Carter.
  16. 16Chapter XV Phototypesetting.
  17. 17Chapter XVI PostScript and the Mac.
  18. 18Chapter XVII OpenType.
  19. 19Chapter XVIII Variable fonts.
  20. 20Chapter XIX Web typography.
  21. 21Chapter XX Tschichold and the page.
  22. 22Chapter XXI Anatomy of a letter.
  23. 23Chapter XXII Setting type.
  24. 24Chapter XXIII The workhorses.
  25. 25Chapter XXIV The modern foundries.
  26. 26Chapter XXV Knuth and TeX.
  27. 27Chapter XXVI Twenty essentials.
  28. 28Chapter XXVII Watch & read.
  29. 29Chapter XXVIII Hoefler & Frere-Jones.
  30. 30Chapter XXIX Names to know.
  31. 31The end of the deck.
Page data
Canonical
https://shipslides.com/d/art-typography
Category
Art
Size
11.1 MB
Updated
2026-05-16
LLM text
https://shipslides.com/d/art-typography/llms.txt
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