About this deck
From the Four Ps to TikTok virality, attribution to brand equity. The disciplined art of getting strangers to care. Key sections include: Market ing; What is marketing ?; The 4 Ps · McCarthy 1960; STP · Segment, Target, Position; The BCG matrix; The marketing funnel; Brand equity; Channels & where they fit; Attribution — the hardest problem; Case study: Nike's "Just Do It".
businessmarketing
