About this deck
A working brief on Clayton Christensen's theory of disruptive innovation — the patterns by which dominant firms, doing everything textbooks recommend, lose their markets to upstarts they could have crushed. Key sections include: DISRUPTION / Why incumbents lose; The Innovator's Dilemma: well-managed firms, well-executed strategies — and still they fall.; Sustaining innovation — what incumbents are built to do.; Disruptive innovation — starts inferior, in places no one important cares about.; Technology improves faster than customers' ability to absorb it. The disruptor crosses the demand line from below.; Kodak vs. digital cameras. Integrated steel vs. minimills.; The incumbent's most profitable customers do not want the disruptive product. So building it is, by every quarterly metric, a bad idea.; Resources, Processes, Values — the three layers that make a mature firm incapable of disruptive moves.; The same shape, different decade.; Not every collapse is "true Christensen disruption." Selection bias and definition drift have weakened the theory..