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SPORTS — Play turned into spectacle

A 13-chapter almanac of human contest — from the agora to the algorithm.

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A 13-chapter almanac of human contest — from the agora to the algorithm. Key sections include: SPORTS; The Ancient Arena; Codifying the Game; Athens, Reborn; Football’s Century; Gridiron Nation; The Peach-Basket Game; Cricket, Quickened; Wired for Sport; Title IX, 1972.

Key sections

01SPORTS
02The Ancient Arena
03Codifying the Game
04Athens, Reborn
05Football’s Century
06Gridiron Nation
07The Peach-Basket Game
08Cricket, Quickened
09Wired for Sport
10Title IX, 1972
11The League Economy
12Spreadsheets, Cameras, Voices
13From the Agora to the Algorithm

Topics covered

catalog culture sports

Related decks

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INTERNET CULTURE / forums, memes, attention

Slide outline

01SPORTS
02The Ancient Arena
03Codifying the Game
04Athens, Reborn
05Football’s Century
06Gridiron Nation
07The Peach-Basket Game
08Cricket, Quickened
09Wired for Sport
10Title IX, 1972
11The League Economy
12Spreadsheets, Cameras, Voices
13From the Agora to the Algorithm

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Updated: 2026-05-17
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Presentation Transcript

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Slide 01

SPORTS

Play turned into spectacle
A 13-chapter almanac of human contest — from the agora to the algorithm.
EST. 776 BC • VOL. XIII • FINAL EDITION

Slide 02

The Ancient Arena

Chapter II
Before stadiums had lights, contest already had ritual.
Box Score — Antiquity
YearEventPlaceStake
776 BCFirst recorded OlympicsOlympia, GreeceOlive wreath; civic glory
1400 BCMesoamerican ball games (ulama)Teotihuacan to YucatanCosmic ritual; sometimes life
264 BCFirst Roman gladiatorial boutForum BoariumFunerary honor → mass spectacle
80 ADColosseum opens (100-day games)Rome50,000 seats; bread & circuses
Sport was always more than play. It honored gods, settled scores, and bound a polis to itself in shared spectatorship.

Slide 03

Codifying the Game

Chapter III
In the long 19th century, play got a rulebook — and a referee.
Foundational Rule Sets
YearSportCodeSignificance
1744CricketLaws of Cricket (London)First modern written rules of any sport
1845BaseballKnickerbocker Rules (NYC)Diamond, three strikes, foul lines
1863SoccerThe FA, LondonNo carrying the ball — rugby splits off
1867BoxingMarquess of Queensberry RulesGloves, 3-min rounds, 10-count
Standardized rules made fair fixtures possible — and fixtures made leagues, ticket sales, and modern fandom possible.

Slide 04

Athens, Reborn

Chapter IV
In 1896, Pierre de Coubertin revived the Olympic Games — this time international, amateur, and modern.
The first modern Games hosted 241 athletes from 14 nations in Athens. Coubertin’s creed: “The important thing is not to win but to take part.”
14 NATIONS
241 ATHLETES
9 SPORTS
0 WOMEN (1896)
Olympic Era Milestones
YearEdition
1896Athens — revival
1900Paris — women debut (tennis, golf)
1924Chamonix — first Winter Games
1936Berlin — politicized stage
1960Rome — first global TV broadcast
2024Paris — gender-balanced field

Slide 05

Football’s Century

Chapter V
No game has gone more global. Soccer is the world’s lingua franca of leisure.
The Global Game
YearMarkerNumber
1904FIFA founded in Paris7 founding nations
1930First World Cup, Uruguay13 teams → host wins 4–2
2022Qatar World Cup viewership~5 billion engaged
2024FIFA member federations211 (more than the UN)

Slide 06

Gridiron Nation

Chapter VI
A college pastime hardened into America’s billion-dollar Sunday liturgy.
The Rose Bowl (1902) wedded football to civic pageantry. The NFL, organized in a Canton, Ohio Hupmobile dealership in 1920, would take a half-century to rival baseball.
SUPER BOWL I — 1967
32 FRANCHISES
$13B REVENUE
NFL Tape Measure
YearEvent
1902First Rose Bowl, Pasadena
1920APFA founded (becomes NFL 1922)
1958“Greatest Game Ever Played” on TV
1967Super Bowl I — Packers 35, Chiefs 10
2024Super Bowl LVIII — 123M US viewers

Slide 07

The Peach-Basket Game

Chapter VII
December 1891, Springfield, Massachusetts. Dr. James Naismith nails two peach baskets to a gym balcony to keep students busy through the New England winter.
Hoops, Codified
YearStepNote
1891Naismith’s 13 rulesClosed bottom; ladder retrieves ball
1936Olympic debut, BerlinUSA def. Canada 19–8 in the rain
1946BAA founded (NBA, 1949)11 teams → 30 today
1992“Dream Team” in BarcelonaGlobalizes the NBA brand

Slide 08

Cricket, Quickened

Chapter VIII
A five-day game pulled into a three-hour broadcast window.
Cricket’s Three Speeds
FormatLengthPer Side
Testup to 5 daysunlimited overs
ODI~1 day50 overs
T20~3 hours20 overs
Twenty20 was launched in England in 2003 to woo new audiences. The Indian Premier League (IPL), founded 2008, married it to franchise economics, Bollywood, and prime-time TV.
$10.9B
2023 IPL media rights deal — per-match valuation now exceeds the NFL.

Slide 09

Wired for Sport

Chapter IX
Each new medium found its first killer application in live games.
Sport on Air
DecadeMediumLandmark
1920sRadioKDKA broadcasts Dempsey–Carpentier (1921)
1939TelevisionNBC airs Columbia–Princeton baseball
1960sColor TV / satellite1964 Tokyo Olympics broadcast worldwide
1990sPay-per-viewTyson–Holyfield II tops 1.99M PPV buys
2020sStreamingAmazon, Netflix, YouTube enter the bidding

Slide 10

Title IX, 1972

Chapter X
Thirty-seven words that rewired American sport.
“No person in the United States shall, on the basis of sex, be excluded from participation in… any education program or activity receiving Federal financial assistance.”
Female Participation, US High Schools
YearGirls PlayingShare
1971~294,0007%
1981~1.85 million35%
2001~2.78 million41%
2023~3.4 million43%
The downstream effects ran from college scholarships to the 1999 Women’s World Cup, the WNBA, and a sustained pipeline of Olympic medalists.

Slide 11

The League Economy

Chapter XI
When free agency met cable TV, the salary curve broke vertical.
Top US Salary — Then & Now
YearSportTop Player PayNote
1930Baseball$80,000Babe Ruth (out-earns Hoover)
1979Basketball$650,000Kareem Abdul-Jabbar
1996Basketball$30 millionMichael Jordan, single season
2024Baseball$70 million / yrShohei Ohtani (deferred)
REVENUE
NFL
~$13B (2024); shared salary cap
VALUATION
NBA Avg Franchise
~$4.4B (2024)
RIGHTS
EPL Global TV
~£10.5B over 3 years

Slide 12

Spreadsheets, Cameras, Voices

Chapter XII
In the 21st century, sport runs on data, on review, and on the conscience of its athletes.
2002 • OAKLAND
Moneyball
Billy Beane’s A’s use sabermetrics (OBP, defensive runs) to outsmart bigger payrolls. Within a decade every front office has a quant team.
2018 • FIFA
VAR
The Video Assistant Referee debuts at the World Cup. Replay arrives in soccer, joining cricket’s DRS, tennis’s Hawk-Eye, and the NFL’s challenge flag.
1968 → PRESENT
Athlete Voice
From Smith and Carlos’s raised fists to Kaepernick, Rapinoe, and Osaka — the locker room speaks, and the sponsors listen.
The arena has become a feedback loop: every kick is a data point, every replay an argument, every athlete a publisher.

Slide 13

From the Agora to the Algorithm

Final Whistle
“The game is the same. The audience is the world.”
Refs decide the call — YouTube decides whether you ever stop watching it.
→ history of sports
→ moneyball / sabermetrics
END — VOL. XIII

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